Mimeda
Created to bring your brand in front of the right customer!
Mimeda is Turkey’s first retail media company founded by Migros. It is the only platform that creates retail media, the fastest growing media trend in the world, for many retailers in Turkey and offers it to advertisers.
What is retail media? Retail media aims to show the right advertisement to right targeted audiences. All retailers in the world integrate their stores, e-commerce platforms and contents with retail data and offer them to advertisers. The most important feature distinguishing retail media from others is the integration of media channels with retail purchasing data.
Which channels are used as retail media?
Mimeda has marketing and communication channels supported by data from many retailers;
- Migros group In-store digital screens, entrance sensors, checkout areas, aisle areas (Migros, Mion, Macrocenter stores)
- E-bebek in-store digital screens, entrance sensors, aisle areas
- Sarıyer Market & Özhan Marketler store entrance sensors, aisle and cash register areas
- Migros Sanal Market & Hemen Online retail areas
- Vaga online retail areas
- Oliz and Mobilet online retail areas
- Migros TV Youtube Channel
- CRM and Social Media
We would love to tell your company about Mimeda’s effective media channels and bring you together with the right customers.