Founded to connect right brands to the right customer!
What is Mimeda ?
Mimeda is Turkey's first retail media company founded by Migros. It brings together the world's fastest growing retail media trend with many stores in Turkey.
What is Retail Media?
Retail media is a type of media that focuses on showing customers the right advertisement at the time of purchase. All retailers benefit from in-store advertising.
Discover Some of Our Most Special Memories.
1997
Money
In 1997, when the concept of CRM was just beginning to be discussed around the world, Migros broke new ground in Turkey and launched the loyalty card application Migros Club.
1999
CRM
With the spread of its loyalty program Money, Migros became one of the first retailers in Turkey to implement personalized customer messaging by focusing more on the CRM side.
2010
Digital Screens
Migros, which attaches importance to in-store advertising and customer communication solutions simultaneously with global leading retailers, started to provide services with in-store digital screens in various formats as of 2010.
2012
Migros TV
Established with the rise of Social Media and Digital Advertising Solutions, Migros TV stands out as one of the channels with the highest number of subscribers among Turkish retailers with content such as recipes, health tips and promotional videos where you can highlight your brand and products.
2021
Mimeda
Migros recognized the importance of Retail Media, considered the third wave of media, and founded Turkey's first retail media company, Mimeda. Mimeda enables brands to reach the right customers at the point of purchase through the most appropriate medium, offering effective solutions not only for fast-moving consumer goods but also for many sectors, from automotive to banking.
2022
Sponsored Advertising Solutions
'Sponsored Product' and 'Sponsored Brand' solutions, which enable brands to stand out on digital displays, were developed for Migros Virtual Market and Migros Hemen.
2024
Production Services
We merged with LAB34 to expand our production capacity and realize large-budget productions.
2025
Technopark
We are now in Digitalpark Technopark Ataşehir with our new office, bringing our data analytics, data science, and advertising technology projects to the center of the innovation ecosystem. This step is a significant reflection of our technology-focused growth strategy.